Jawbone - Hosain Rahman

Jawbone - Hosain Rahman

Crucible Moments is a podcast series about the inflection points that shaped some of the most important companies of our time.
One of the most innovative companies of the mid-2000s, Jawbone revolutionized sound with the first smart bluetooth headset and then with Jambox, the first smart wireless speaker. And it pioneered wearable technology with UP, the first wrist-worn fitness tracker. But product malfunctions, weak gross margins, inflated valuations and financing troubles would reverse Jawbone’s meteoric rise. In one of the most dramatic turns in Silicon Valley history, the company went from a nearly $4 billion valuation to liquidation. This rich cautionary tale holds valuable lessons for founders today. In a new era of capital constraints, Jawbone’s story is more relevant now than ever. Co-founders Hosain Rahman and Alex Asseily, and Creative Director Yves Behar, share what they learned along the way.
HOSAIN RAHMAN / JAWBONE
“So, you guys want, like, the raw answer? Like, it doesn't leave you. Guys like me don't like to fail, man. We invented three categories that, now, like, billions of people use. That doesn't happen without what we did. That was all us, right? Wireless

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KEY LESSONS

INSIDE THE EPISODE

Sequoia investment memo
Chris Slowe and Steve Huffman

Behind the episode

THE PEOPLE

Hosain Rahman
Hosain Rahman
Hosain Rahman is the former co-founder and CEO of Jawbone. In 2017, he founded all.health, where he serves as the company’s CEO today.
Alex Asseily
Alex Asseily
Alex Asseily is a former co-founder of Jawbone. Since Jawbone, he has co-founded two companies––Zulu Group and Elvie––while investing in and advising technology startups.
Yves Behar
Yves Behar
Yves Behar is an internationally celebrated designer and the founder of Fuseproject, an industrial design and brand design firm. He served as Chief Creative Officer at Jawbone.
JAWBONE JAMBOX OUTER SHELL
JAWBONE JAMBOX OUTER SHELL
YVES BEHAR IN THE STUDIO
YVES BEHAR IN THE STUDIO
JAWBONE BRACELET
JAWBONE BRACELET

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